Peter took to the Today show this morning to discuss the book that’s got the travel industry talking.

As he told Amy Robach, there’s a brochure mentality in a lot of travel writing and Don’t Go There! breaks out of that to report on the good, bad and the ugly of destinations around the world.

Peter and Amy talk about the sheer absurdity of some tourism slogans and lame claims to fame as well as more serious situations, like stinky, polluting factory farms and other hazards.

Check out some of the other Top 24 Sights Not to See.

Peter’s heading out on a book tour for Don’t Go There! Find out where he’ll be by clicking here.

Get more information on buying Don’t Go There! here.